Failure to Get the Consumer Dialogue Right in the Personal

question 59

True/False

Failure to get the consumer dialogue right in the personal selling part of the direct marketing process can be easily rectified by accelerating and stressing other the direct marketing efforts of a business.

---

Definitions:

Taft-Hartley Act

A 1947 U.S. law that restricts the activities and power of labor unions, including prohibiting certain types of strikes and requiring union leaders to swear they were not communists.

Section 9

In the context of labor relations, often refers to a portion of the National Labor Relations Act concerning the representation of employees for purposes of collective bargaining.

Union Satisfaction

Refers to the level of contentment among members of a labor union, typically regarding working conditions, wages, and the representation provided by the union leadership.

Right-to-Work Provision

Legislation that prohibits union security agreements, allowing employees to work without being compelled to join or pay fees to a labor union.