An Up-And-Coming Chain of "Green" Grocers Has Reasonable Prices, Friendly

question 49

Multiple Choice

An up-and-coming chain of "green" grocers has reasonable prices, friendly staff, local produce, and a focus on organic and natural products.The company wants to connect with consumers in a fresh way and considers creating a show on the Food Network.What concept is this grocer considering?

• A)brand loyalty
• B)branded entertainment
• C)product placement
• D)Madison & Vine

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Definitions:

Long Term Strategic

Pertaining to long-range planning and actions aimed at achieving major goals or objectives.

Marketing Costs

Expenses related to promoting, selling, and distributing a product or service.

Design Costs

Expenses incurred during the planning and development phase of a product, including labor, materials, and overhead associated with creating the design.

Research and Development

Activities undertaken by companies or governments in innovation and improvement of services or products.