The One Characteristic That Makes Direct Marketing Different from Marketing

question 96

Multiple Choice

The one characteristic that makes direct marketing different from marketing in general is that it

• A)depends on consumer response for its success.
• B)emphasizes developing a customized database.
• C)has a lower cost per contact.
• D)relies on audience segmentation.

---

Definitions:

Standard Error of the Mean

The standard deviation of the sampling distribution of the mean, showing how much the sample mean is expected to vary from the true population mean.

Population Averages

The mean value of a particular characteristic in a population, representing the central tendency of that characteristic across the entire population.

Alternative Hypothesis

The hypothesis that proposes a specific relationship between variables, tested against the null hypothesis in statistical analysis.

One-sample Z-test

A statistical test used to determine whether the mean of a sample significantly differs from a known or hypothesized population mean.