Two Big Advantages of Direct Mail as a Communication Medium

question 14

Multiple Choice

Two big advantages of direct mail as a communication medium stems from its

• A)cost and response rate.
• B)selectivity and flexibility.
• C)mailing lists and consumer data.
• D)timing and delivery.

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Definitions:

International Management

The practice of managing businesses operations across different countries, taking into consideration cultural, legal, and economic differences.

Personnel Synergy

The increased effectiveness that results when a group of individuals work together compared to when they work independently.

Market Synergy

The collaboration between businesses or individuals in the marketplace to enhance their collective performance or create a more valuable outcome than could be achieved individually.

Complementary Skills

Refers to the combination of different abilities, skills, and expertise that team members bring together to achieve common goals effectively and efficiently.