Scenario 17-2 AmericanProfile Is an E-Technology Company.It Allows Companies to Search and Search

question 79

Multiple Choice

Scenario 17-2
AmericanProfile is an e-technology company.It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it resides-all from its Web browser.So, AmericanProfile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network.And it all happens in real time.
-(Scenario 17-2) Like many firms, AmericanProfile uses an RFM analysis to identify certain groups of high-profile customers and analyze their habits across three criteria.This is why RFM stands for

• A)record, format, momentum.
• B)recency, frequency, monetary.
• C)reach, function, marketing.
• D)returns, files, mailings.

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Definitions:

Salvage Value

The anticipated amount an asset will fetch when sold at the conclusion of its useful lifespan.

Illuminate

To light up or brighten a space; in a metaphorical sense, it can also mean to clarify or make something clear and understandable.

Paving Cost

Expenses related to the laying of a pavement, including materials and labor.

Land Improvements

Enhancements made to a parcel of land to increase its value, such as landscaping, fencing, and infrastructure development.