Define List Enhancement, and Discuss Two Simple Ways to Conduct

question 8

Essay

Define list enhancement, and discuss two simple ways to conduct it.What four categories of information are often included to help define various populations and target markets?

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Definitions:

Traceable Fixed Expense

Fixed costs that can be directly associated with a specific cost center or business segment.

Net Operating Income

The total profit of a company after subtracting operating expenses but before deducting taxes and interest.

Price Reduction

A decrease in the regular selling price of a product or service, usually to stimulate sales or clear inventory.

Value-Based Pricing

is a strategy under which the sale price of a product or service is determined primarily by the perceived value to the customer rather than by the cost of production.