The Development of a Marketing Database Can Lead to Interdepartmental

question 7

Multiple Choice

The development of a marketing database can lead to interdepartmental conflict within a company.What are the most common sources of such conflict?

• A)whether databases are helpful, and whether or not to even establish one
• B)what privacy issues might arise, and how they might be addressed
• C)how the information will be collected, and how the listings will be contacted
• D)who will have direct access to the database, and whose budget will get cut to create it

---

Definitions:

Emotional Exhaustion

A state of feeling overwhelmed and drained of physical or emotional energy due to prolonged stress.

Bullying

The act of repeatedly and intentionally causing harm or discomfort to another person, often through an imbalance of power.

Elevated Work

Tasks or operations that are conducted at heightened levels above the ground, necessitating the use of safety equipment and precautions.

Family Conflict

Disputes or tensions among family members that arise from incompatible goals, scarce resources, or differences in values.