One Characteristic of a Direct Marketing Program Is That It

question 23

True/False

One characteristic of a direct marketing program is that it almost always tries to strengthen brand recognition.

---

Definitions:

Interval Data

A type of numerical data that contains meaningful distances between measurements, but no true zero point.

Fahrenheit Scale

A temperature scale where the freezing and boiling points of water are 32 degrees and 212 degrees, respectively.

Temperature

The measure of the hotness or coldness of a body or environment, indicating the degree of heat energy present.

Ordinal Data

A type of categorical data with a clear ordering or ranking among the categories, but without a precise mathematical difference between those rankings.