One Simple Element in a Customer Database-A Date of Birth-Allows

question 91

True/False

One simple element in a customer database-a date of birth-allows companies to do something a little special and contact customers on their birthdays.

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Definitions:

Global Firms

Companies that operate on a global scale, conducting business in multiple countries outside of their home country, and are influenced by global strategies and operations.

Research And Development (R&D)

Activities corporations or governments undertake in order to innovate and introduce new products or services; often involves significant investment in technology and skills.

Gross Domestic Product (GDP)

The value of finished goods and services produced within a country’s borders.

Skills Shortage

A difficulty finding people with the right skills to fill vacant positions.