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Customer Relationship Management, or CRM, Is Just What the Term

question 71

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Customer relationship management, or CRM, is just what the term implies.It involves cultivating long-term relationships with customers.


Definitions:

Method

A systematic plan, procedure, or technique used to accomplish a specific task or solve a particular problem.

Method of Agreement

A principle in inductive reasoning that identifies a cause of a phenomenon by finding common factors in different instances where the phenomenon occurs.

Cause

The source or reason something happens, leading to a particular effect or outcome.

Method of Residues

A technique in scientific and logical analysis where elements accounted for by existing explanations are removed to isolate the effect of a single factor.

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