A Nationwide Restaurant Chain Is Considering the Use of a Direct

question 70

Multiple Choice

A nationwide restaurant chain is considering the use of a direct mail piece to reach potential customers.Managers of the company should realize that two negatives related to this tactic are the high cost per contact and the

• A)limited ability to test executions.
• B)lack of creative options.
• C)inaccuracy of addresses on mailing lists.
• D)consumer distrust of mailed advertising.

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Definitions:

Lumber

Wood that has been converted into planks and beams, which is part of the sequence of processes involved in the production of wood.

Equilibrium Price

The cost at which the amount of a product consumers want to buy is equal to the amount producers are willing to sell.

New Homes

Newly constructed residential buildings intended for occupancy.

Blu-ray Players

Electronic devices that play Blu-ray discs, which are used for storing and viewing high-definition video and digital data.