A Direct Marketer Promoting a Service Industry Uses Both Internal

question 68

Multiple Choice

A direct marketer promoting a service industry uses both internal and external lists.In essence, what is one main difference between these two types of lists?

• A)Internal lists contain all types of consumer information.External lists consist of names and addresses.
• B)Internal lists help to develop relationships with current customers.External lists help to attract new customers.
• C)Internal lists are drawn from competitors' customer lists.External lists are drawn from the general population.
• D)Internal lists cannot be enhanced.External lists can be enhanced.

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Definitions:

Clients

are individuals or groups that receive professional services or advice from a service provider, such as consultants, counselors, or lawyers.

Counselors

Professionals trained to provide guidance on personal, social, or psychological problems.

Post-Formal Thought

This is a stage of cognitive development that goes beyond Piaget's formal operational stage, involving the ability to deal with complex, uncertain, and contradictory information.

Problems

Situations, questions, or conditions that require solutions or answers, often involving challenges or obstacles that need to be overcome.