What Is Meant by the Term Direct Marketing? What Elements

question 79

Essay

What is meant by the term direct marketing? What elements have contributed to its growth and popularity in recent years? What are the three principal purposes that a direct marketing program could serve for a company?

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Definitions:

Evaluation Apprehension

Anxiety about being judged or evaluated by others, known to influence behavior and performance.

Commons Dilemma

A situation in which individuals' short-term self-interest conflicts with long-term group interest and welfare, often leading to the overuse and depletion of a common resource.

Self-Interested

This describes an individual acting in a way that is beneficial primarily to themselves, often at the expense of others or the collective good.

Anonymity

A condition in which a person's identity is not revealed or recognized, making them anonymous.