A Shoe Retailer Uses Its Marketing Database to Run an RFM

question 61

Multiple Choice

A shoe retailer uses its marketing database to run an RFM analysis on its customers.The F in RFM stands for frequency and refers to the number of times a customer

• A)was reached with any kind of advertising message.
• B)was reached through a direct marketing medium.
• C)bought a product from the company.
• D)bought a product from a certain product category.

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Definitions:

Structured Routine

An established, organized pattern of behaviors or activities designed to provide consistency and predictability in daily life.

Cognitive Impairment

A reduction in cognitive functions such as memory, problem-solving, attention, and language abilities, affecting daily life activities.

Minor Burn

A burn injury that affects only the outer layer of skin, typically healing without significant medical intervention.

Myopia

A common vision condition also known as nearsightedness, where objects far away appear blurry while close objects can be seen clearly.