The Development of a Marketing Database Can Lead to Interdepartmental

question 7

Multiple Choice

The development of a marketing database can lead to interdepartmental conflict within a company.What are the most common sources of such conflict?

• A)whether databases are helpful, and whether or not to even establish one
• B)what privacy issues might arise, and how they might be addressed
• C)how the information will be collected, and how the listings will be contacted
• D)who will have direct access to the database, and whose budget will get cut to create it

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Definitions:

Cognitive Overload

A state where an individual's working memory is overwhelmed by information, making it difficult to process new information effectively.

Korsakoff's Syndrome

A chronic memory disorder often caused by severe deficiency of thiamine (vitamin B1), usually as a result of alcohol abuse, characterized by memory loss and fabrication of events.

Implicit Memory

Memory that influences thoughts and behaviors without conscious awareness, typically derived from previous experiences.

Memory Consolidation

The biochemical process(es) by which neural synaptic connections are strengthened or weakened.