The Role of a Marcom Manager Is to

question 39

Multiple Choice

The role of a marcom manager is to

• A)ensure efficient and timely delivery of products ordered.
• B)monitor contacts, sales, and return sales.
• C)schedule the media for marketing communications.
• D)plan the overall communications program and oversee functional specialists.

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Definitions:

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety through gradual exposure to the feared object or situation paired with relaxation exercises.

Skills Training

The process of teaching and developing specific abilities or techniques to improve performance and efficiency in various tasks.

Flooding

A psychological treatment method where an individual is exposed to a large amount of an anxiety-producing stimulus in order to extinguish the fear response.

Graduated Exposure

A therapeutic technique where individuals are gradually exposed to their fears to reduce anxiety.