As Opposed to a News Release, a Feature Story

question 1

Multiple Choice

As opposed to a news release, a feature story

• A)gives exclusive rights to the author of the information.
• B)is essentially an informal type of paid media exposure.
• C)allows the company no control over content.
• D)is written by an employee of the firm.

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Definitions:

Demand Curves

Graphical representations showing the relationship between the price of a good and the quantity demanded at those prices, usually downward sloping.

Marginal Revenue

The change in total revenue that results from the sale of 1 additional unit of a firm’s product; equal to the change in total revenue divided by the change in the quantity of the product sold.

Monopolistically Competitive

A market structure in which many companies sell products that are similar but not identical.

Product Differentiation

The marketing process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.