Examlex
One of the problems in case study research can be in the cases that we use, or what is known as:
Guarantees
Formal promises or assurances, typically in writing, that certain conditions will be fulfilled, especially relating to the quality or durability of a product.
Good
An item or product that is produced or manufactured to fulfill wants or needs.
Service
An intangible act or use benefit provided by one party to another that does not result in ownership of anything.
Position
The place a brand or product occupies in the consumers' minds relative to competitors, often based on attributes, benefits, perceptions, or reputation.
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