Angela Is Part of the Senior Management of Fifian Inc

question 61

Multiple Choice

Angela is part of the senior management of Fifian Inc., an event management company. She along with other members of the senior management plans the annual budget of the company. Angela, however, is not required to take inputs from or involve the middle and supervisory managers of the company in this planning process. In the given scenario, Fifian Inc. most likely uses _____.

• A)top-down budgeting
• B)incremental budgeting
• C)bottom-up budgeting
• D)zero-based budgeting

---

Definitions:

Product Specialization

A strategy focusing on the production and sale of a limited range of products or services to fulfill specific consumer needs and preferences.

Full Market Coverage

A strategy where a company aims to serve all customer segments in the market with its product offerings to maximize reach and sales.

Differentiated Marketing

A marketing strategy in which a company targets multiple market segments with specific offerings for each.

Organizational Complexity

Refers to the degree of various elements and the extent of differentiation within an organization that affects its operations and decision-making.