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Janice is an accountant in a public relations firm. She prepares financial reports upon request by the management of the firm and does not stick to a predetermined schedule. The reports that she prepares mainly help the internal stakeholders of the firm. Given this information, it can be said that Janice performs _____.
Generic Alternatives
Products, especially pharmaceuticals, that are not branded and are sold under their generic names, usually at a lower cost than branded versions.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over competing ones due to their trust and satisfaction.
Social Marketing
The application of marketing principles to a social issue to bring about attitudinal and behavioral change among the general public or a specific population segment.
Self-actualization
The actualization of one's abilities and potential, seen as an innate motivation or requirement in every person.
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