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Horizon Inc., an automobile designer and developer, conducted a survey to understand customer requirements. With the help of the survey data, the company has manufactured cars that suit the needs of its customers. Its newly designed cars are integrated with an advanced technology that lets customers choose the color of the interiors. The company has also designed touchscreens to control the navigation and climate in the cars. Which of the following concepts has Horizon Inc. employed?
Innovation
The process by which ideas are transformed into new products and services that will help firms grow.
Alpha Testing
An attempt by the firm to determine whether a product will perform according to its design and whether it satisfies the need for which it was intended; occurs in the firm’s research and development (R&D) department.
Product Life Cycle
The course of a product’s sales and profits over its lifetime, involving several stages such as introduction, growth, maturity, and decline.
Maturity Stage
A phase in the product life cycle where growth stabilizes, and sales peak, often leading to increased competition and market saturation.
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