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Maslow's hierarchy of needs theory states that people:
Emotional
Pertaining to feelings or emotions, often influencing reactions, decisions, and perception.
Logical Appeal
A method of persuasion based on evidence and reasoning intended to convince the audience by logical argument.
Persuasive Arguments
Arguments designed to convince or persuade an audience to accept a particular point of view or course of action.
Sales Message
A key communication or statement designed to persuade potential buyers of the value and benefits of a product or service.
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