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Explain the Role of the Strategic Business Unit (SBU)in the Strategic

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Explain the role of the strategic business unit (SBU)in the strategic planning process.


Definitions:

Humanistic Perspective

A psychological approach that emphasizes personal worth, the centrality of human values, and the creative, active nature of human beings.

Archetypes

Universal, innate models or patterns that shape behaviors and structure narratives, found across cultures and stories.

Collective Unconscious

A concept introduced by Carl Jung, referring to the part of the unconscious mind that is derived from ancestral memory and experience and is common to all humankind.

Personal Unconscious

In Jung’s theory, the layer of the unconscious that contains all of the thoughts, perceptions, and experiences accessible to the conscious, as well as repressed memories, wishes, and impulses.

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