Firms Are Finding That About ________ Percent of Their Customers

question 31

Multiple Choice

Firms are finding that about ________ percent of their customers abroad are dissatisfied with company products.

• A)5
• B)15
• C)25
• D)50
• E)75

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Definitions:

Customer Goodwill

The favor and positive reputation a business gains through its goods and services in the eyes of its customers.

Adjustment Messages

Communications intended to address and resolve misunderstandings, errors, or complaints in a business context.

Future Business

Prospective or upcoming commercial activities, opportunities, or endeavors a company plans to undertake.

Adjustment Message

is a communication sent by a company in response to a customer complaint, designed to address the issue and rectify the situation, often aiming to maintain or restore customer satisfaction.