All of the Following Are Possible Bases for Segmentation EXCEPT

question 82

Multiple Choice

All of the following are possible bases for segmentation EXCEPT:

• A)Geographic variables
• B)Political variables
• C)Economic variables
• D)Cultural variables
• E)Internal variables

Describe various relationship strategies used by businesses to create social bonds with their clientele.

Recognize the stages of customer relationship development and strategies associated with each stage.

Evaluate the effectiveness of managing customer expectations and strategies for achieving customer delight.

Examine factors influencing customer satisfaction and the potential disparity between quality, value, and satisfaction.

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Definitions:

Increases

Situations where there is a rise in the level, amount, or number of a certain variable or condition.

Public Good

A public good is a product or service that is non-excludable and non-rivalrous, meaning it can be used by many people simultaneously without diminishing its availability to others.

Nonexcludable

A characteristic of a good or service where it is impossible, or highly costly, to prevent someone from using it once it has been provided.

Nonrival

A characteristic of a good where one person's consumption does not diminish the utility or availability of that good for others.