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Adapting to local conditions in each and every target market is one of the three basic alternatives to marketers in approaching international markets.
Decompression Melting
The melting of rock due to a decrease in pressure as it rises towards the Earth's surface, a common mechanism at mid-ocean ridges and mantle plumes.
Mantle-Derived Magmas
Magmas that originate from the partial melting of the Earth's mantle, often rich in magnesium and iron.
Continental Crust
The layer of igneous, sedimentary, and metamorphic rocks which form the continents and the shallow seas close to them, distinguished by its lower density compared to oceanic crust.
Decompression Melting
The process by which melt is generated within the Earth when a body of rock is held at approximately the same temperature but the pressure is reduced.
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