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The stand-alone principle focuses on the project's own cash flows, uncontaminated by cash flows from the firm's other activities.
Customer Journey Map
A visual or graphic representation that outlines all the interactions a customer has with a business throughout their purchasing process.
Interactive Experiences
Engaging activities or interfaces that allow for two-way communication or interaction between the user and the system.
Customer Engagement
The process of actively building, nurturing, and managing relationships with customers, typically involving communication and interaction through various channels.
Transactional Platform
A digital or physical medium that facilitates the exchange of goods, services, or information between buyers and sellers, often leveraging technology to streamline transactions.
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