Brand Equity Is the Reputation,meaning and Value That the Brand

question 72

True/False

Brand equity is the reputation,meaning and value that the brand name or symbol has acquired over time and measures the financial value the brand contributes to the company.

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Definitions:

Racing Heart

An increase in heart rate that is often perceived as heartbeats that are faster than normal.

Posttraumatic Stress Disorder

A psychiatric disorder that may occur in people who have experienced or witnessed a traumatic event such as a natural disaster, a serious accident, a terrorist act, war/combat, rape, or other violent personal assault.

Natural Disaster

An event such as a flood, earthquake, or hurricane that causes significant damage or loss of life, resulting from natural processes of the Earth.

Jumpy Anxiety

A state of heightened nervousness and fear that results in sudden, quick reactions to stimuli, often without logical basis.