In the 1980s,the Trend in Advertising Was A(n)

question 10

Multiple Choice

In the 1980s,the trend in advertising was a(n) :

• A)drive toward direct and customised communication
• B)drive for customer loyalty
• C)emphasis on the measurement of the sales effects of advertising
• D)growth of CRM
• E)all of the above

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Definitions:

Home-Country System

The application of an expatriate's home country policies and practices regarding compensation and benefits while working abroad.

Wage Trend Lines

Graphical representations showing the direction and movement of wages over a period, indicating patterns or shifts in compensation.

Point Value

A quantitative value assigned to specific actions, achievements, or outcomes, often used in scoring systems or as a measure of performance.

Wage Rate

The amount of compensation an employee receives for performing a specific job, often expressed per hour, day, or unit of work.