________ Is Responsible for Shifting the Focus from Distribution (I

question 9

Multiple Choice

________ is responsible for shifting the focus from distribution (i.e.the product) to consumption (i.e. ,the consumer) ,which has given IMC a new lease on life.

• A)The internet
• B)Social media
• C)Email
• D)Television
• E)Video games

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Definitions:

Human Capital

The accumulation of knowledge and skills that make a worker productive.

Great Society Program

A set of domestic policy initiatives launched by President Lyndon B. Johnson aimed at eliminating poverty and racial injustice.

1960s

A decade marked by major political and social change globally, including the Civil Rights Movement in the United States, the Vietnam War, and the rise of counterculture.

Personal Responsibility

The idea that individuals are accountable for their actions and the consequences of those actions.