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Calvin Klein used some very controversial ads depicting what looked like drug-addicted teenagers in sexually suggestive poses.Calvin Klein claimed that all the models in the ads were adults,but critics claimed that it did not look that way.It was reported that the ads were produced in-house.Why do you think Calvin Klein used an in-house agency to produce these ads instead of an outside agency?
Goals
Specific outcomes or achievements toward which efforts are directed in a project or activity.
Objectives
Specific, measurable, achievable, relevant, and time-bound goals that are set to guide effort and evaluate progress.
Fixed Unit Price Contract
A contract type where the price for each unit of work is agreed upon before the work begins, regardless of the total cost.
Services
Activities performed by one party for another that do not result in ownership of physical products, often characterized by intangibility, variability, and inseparability.
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