The Type of Advertising Used by Charities,foundations,associations,hospitals,orchestras,museums and Religious Entities

question 6

Multiple Choice

The type of advertising used by charities,foundations,associations,hospitals,orchestras,museums and religious entities to gain customers,members,volunteers,donations and other forms of program participation is referred to as ________.

• A)not-for-profit
• B)local
• C)direct-response
• D)institutional
• E)business-to-business

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Definitions:

Goodwill

The positive reputation and intangible asset of a business, derived from customer perception, relationships, and loyalty.

Normative

pertaining to norms, standards, or what is considered typical, ideal, or should be the case, often within a moral or ethical context.

Informative

Intended to provide new knowledge or data to the audience, often utilized in educational and professional contexts.

Informative

Intended to provide information or knowledge to the audience without necessarily aiming to persuade.