All Advertising Strategy Starts with the Identification of the ________

question 70

Multiple Choice

All advertising strategy starts with the identification of the ________.

• A)creative concept
• B)consumer or prospective customer
• C)media vehicles to be used
• D)agency to be used
• E)specialist supplier with expertise

---

Definitions:

Managerial Task

Managerial tasks refer to the responsibilities and duties performed by managers, including planning, organizing, leading, and controlling to achieve organizational goals.

Field of Organizational Behaviour

A study area focused on understanding, explaining, and improving the attitudes and behaviors of individuals and groups in organizations.

Organizational Behaviour

The study of how individuals and groups interact within organizations and the impact of such interactions on organizational performance.

Organizational Structure

The system that outlines how certain activities are directed to achieve the goals of an organization, including roles, responsibilities, communication pathways, and hierarchical levels.