________ Is Responsible for Shifting the Focus from Distribution (I

question 9

Multiple Choice

________ is responsible for shifting the focus from distribution (i.e.the product) to consumption (i.e. ,the consumer) ,which has given IMC a new lease on life.

• A)The internet
• B)Social media
• C)Email
• D)Television
• E)Video games

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Definitions:

Radio Advertising

A form of marketing communication that uses radio airtime to promote products, services, or ideas to a wide audience, leveraging the auditory sense to engage potential customers.

Relationship Selling

A sales strategy that prioritizes building long-term customer relationships over immediate sales, focusing on trust and communication.

Transactional Sales

A business approach focused on single, short-term sales without the necessity for a relationship between the buyer and seller.

High-involvement Purchase

A buying decision that carries a higher risk to the buyer and involves complex processes of information gathering and evaluation.