What Is Meant by the Term 'Effective' with Respect to Advertising

question 43

Multiple Choice

What is meant by the term 'effective' with respect to advertising?

• A)The advertising delivers the results the marketer has specified for the advertising.
• B)The advertising wins creativity awards,such as the Effie or the Clio.
• C)The advertising is remembered by at least 50% of the target audience.
• D)The advertising results in increased sales.
• E)The advertising media exposure was purchased at the lowest possible cost to reach the target audience.

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Definitions:

Possession Utility

The value added by the process of transferring the ownership of a product or service from one party to another, enhancing its appeal to potential buyers.

Ownership Utility

The added value or benefit provided to a product or service by ensuring that the consumer has the legal right or ownership to use or dispose of it as they see fit.

Product Availability

The extent to which products are in stock and can be purchased by consumers at any given time.

Exchange Process

The exchange process refers to the series of actions in which two or more parties give something of value to each other, usually in the context of business or trade.