Name and Describe the Six Basic Components of Advertising

question 27

Essay

Name and describe the six basic components of advertising.

---

Definitions:

Proprietorship

A business owned and operated by a single individual, with no legal distinction between the owner and the business entity.

Expenses

Expenses are the costs incurred in the process of generating revenue, including operational costs, salaries, and utility expenses, critical for determining a company's net income.

Revenues

The total income generated by a company from its activities, before any expenses are deducted.

Income Summary

An account in the ledger that is used to transfer the balances of revenue and expense accounts at the end of an accounting period to determine the net income or loss.