Which of the Following Is an Example of Gaining Consumer

question 74

Multiple Choice

Which of the following is an example of gaining consumer insight by interrogating the product?

• A)Asking consumers to rate product attributes
• B)Asking product designers to explain the product
• C)Asking consumers about their attitudes
• D)Disassembling the product to study it
• E)Shadow shopping

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Definitions:

New-product Strategy Development

The overall process and planning involved in identifying market opportunities and creating new products to fulfill those opportunities.

Firm's Overall Objectives

The broad, general goals of a business organization, encompassing profitability, growth, market share, and brand reputation among others.

Commercialization

The process of introducing a new product or service into the market, involving activities from development to sales.

Market Testing

The process of evaluating the viability of a new product or service through trials in specified market areas.