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Shell advertises its alternative energy experiments in order to:
Machine-Hours
A measure of production activity that quantifies the number of hours machines are operated in the manufacturing process.
Activity Rate
A measure used in activity-based costing to assign costs to activities based on their use of resources.
Activity-Based Costing
A methodology for costing that detects operations in a company and assigns the costs of these operations to all products and services in proportion to their true use.
Activity Cost Pools
A method in managerial accounting where costs are aggregated according to the activities that incur them, for more accurate allocation.
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