What Are the Basic Elements of a Brand Communication Plan

question 72

Essay

What are the basic elements of a brand communication plan?

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Definitions:

Owned Media

Content that is controlled and disseminated by an organization, including its websites, blogs, and social media channels.

Brand-controlled Source

Information or marketing content created and distributed by the brand itself to communicate with its audience directly.

Publicity

The act of bringing something to the attention of the public, especially through media coverage, without direct payment.

Acronym

A word formed from the initial letters or groups of letters of words in a set phrase or series of words, usually pronounced as a separate word.