Concern About Undesirable Consequences of Dominant Foreign Brands or Organisations,with

question 75

Multiple Choice

Concern about undesirable consequences of dominant foreign brands or organisations,with the example of the impact on local suppliers,shops,farmers,workers and consumers from unrestrained growth of large-format discounters in South East Asia,is an example of concern about:

• A)marketing ethics
• B)deceptive advertising
• C)social decline
• D)social responsibility
• E)marketing imperialism

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Definitions:

Stimulus Generalization

The psychological phenomenon where a response learned from one stimulus is elicited by similar, but distinct, stimuli.

Primary Reinforcers

Stimuli that are inherently rewarding and satisfy basic biological needs, such as food, water, and warmth, leading to the conditioning of behavior without prior learning.

Secondary Reinforcers

Stimuli or rewards that have learned value through their association with primary reinforcers, such as money or praise.

Biological Needs

Fundamental requirements that serve to maintain the basic functioning and survival of an organism, including food, water, shelter, and air.