Define Psychographics,and Explain What Makes Psychographic Measures Important to Advertisers

question 70

Essay

Define psychographics,and explain what makes psychographic measures important to advertisers.

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Definitions:

Mimic

To imitate or copy someone or something's actions, speech, or mannerisms, often for learning or entertainment.

Temperament

Describes innate aspects of an individual's personality, such as emotional reactivity and intensity, often evident early in life.

Parental Responses

The ways in which parents react to and handle their children's behavior, emotions, and needs, significantly impacting their development and psychological health.

Cultural Factors

Elements within a society that influence the thoughts, behaviors, and practices of its members, including beliefs, norms, and values.