Cost Per ________ Is a Method of Comparing Media Vehicles

question 13

Multiple Choice

Cost per ________ is a method of comparing media vehicles by relating the cost of the message to the audience rating.

• A)thousand (CPM)
• B)impact (CPI)
• C)exposure (CPE)
• D)head (CPH)
• E)TARP (CPT)

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Definitions:

Political Campaign Activity

Efforts and actions undertaken to support or oppose political candidates, parties, or issues, often during the lead-up to an election.

Nonpartisan Candidate Debate

A public forum or discussion where political candidates present their views and policies without aligning with or showing bias toward any political party.

Political Action Committee

An organization that collects political donations and spends those funds to influence election outcomes or legislation.

Tax-Deductible Gifts

Donations made to qualified nonprofit organizations that can be subtracted from one's income before calculating the owed taxes, effectively reducing the total taxable income.