Which of the Following Is NOT Considered a Type of Research

question 46

Multiple Choice

Which of the following is NOT considered a type of research useful in advertising decisions?

• A)Market information
• B)Brand audits
• C)Consumer insight research
• D)Media research
• E)Creative research
• F)Evaluation research
• G)All of these are useful types of research.

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Definitions:

Public Service Announcement

A message broadcast on television, radio, or public spaces to inform or educate the public about an issue of public interest.

Scatterplot

A graph utilized in statistical analysis to visually present and contrast two variables across a dataset.

Calls Per Day

The average number of telephone calls made or received by a person or organization within a single day.

Squaring

The mathematical operation of multiplying a number by itself, resulting in a square power.