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Jenny has started a business selling computer spare parts and wants to find a way of getting noticed online.She has heard that Google have a product called AdWords and she asks you to explain it to her.What do you tell her?
Trade Practice
Trade practice involves the customary ways in which trade is conducted within a particular industry, including standards of conduct, competition, and fair dealing.
Claim in Recoupment
A legal claim made in defense to a counterclaim, aiming to offset or reduce the amount of damages sought by the original claimant.
Personal Defense
Legal arguments or claims that an individual can use to avoid enforcement of a contract or demand based on issues personal to him or her.
Real Defense
Legitimate legal reasons that can be used to avoid the enforcement of a contract or negate an obligation.
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