________ Research Delivers Numerical Data Such as Number of Users

question 42

Multiple Choice

________ research delivers numerical data such as number of users and purchases,their attitudes and knowledge,their exposure to ads and other market-related information.It also provides information on reactions to advertising and motivation to purchase.

• A)Secondary
• B)Quantitative
• C)Qualitative
• D)Purchase intent analysis
• E)Consumer insight

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Definitions:

Cyberloafers

Individuals who use their internet access at work for personal activities unrelated to their job responsibilities.

Better-educated

Referring to individuals who have attained a higher level of education, usually implying a greater depth of knowledge or expertise.

Extraverted

Describes a personality trait characterized by sociability, talkativeness, assertiveness, and high levels of emotional expressiveness.

Interpreting Sarcasm

The cognitive ability to detect and understand the use of sarcasm, where the intended meaning of a statement is often the opposite of its literal meaning.