Moving the Media-Buying Function Outside the Agency Is Known as ________

question 32

Multiple Choice

Moving the media-buying function outside the agency is known as ________.

• A)outsourcing
• B)aperture
• C)unbundling
• D)consolidation
• E)tactical buying

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Definitions:

Marketing Environment Analysis Framework

A tool used to assess external factors influencing a company’s ability to market its products, including political, economic, social, and technological factors.

Immediate Environment Analysis Framework

A strategic tool used to assess the direct environment in which an organization operates, including competitors, customers, and suppliers.

Macroenvironment Analysis Framework

A strategic tool used to analyze the external environment that a business operates in, often involving political, economic, sociocultural, technological, environmental, and legal factors (PESTEL).

Inflation

Refers to the persistent increase in the prices of goods and services.