A ________,Where Participants Receive a Deck of Key Frames from the Ad,is

question 9

Multiple Choice

A ________,where participants receive a deck of key frames from the ad,is used to diagnose the viewer's attention to,and emotional engagement with,different elements in the ad.

• A)clutter reel
• B)clutter bug
• C)moment-by-moment test
• D)clutter breaker
• E)picture sort

---

Definitions:

Percentage Of Sales Approach

Financial planning method in which accounts are projected depending on a firm’s predicted sales level.

Net Income

The final profit figure for a company after deducting taxes and expenses from the revenue.

Dividend Payout Ratio

The dividend payout ratio is the fraction of net income a firm pays to its shareholders in dividends, expressed as a percentage of the company's total net income.

Retained Earnings

The portion of net income that is retained by the company rather than distributed to its shareholders as dividends.