In What Direction(s)do Brand-Related Messages Mainly Flow in the Social

question 26

Multiple Choice

In what direction(s) do brand-related messages mainly flow in the social age?

• A)Mostly from brands to customers
• B)Mostly from customers to brands
• C)Mostly from person brands to product brands
• D)Back and forth between brands and customers
• E)Back and forth between manufacturers and retailers

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Definitions:

Crossover SUV

A type of sports utility vehicle that features a unibody construction, blending features of passenger cars with those of traditional SUVs for increased efficiency and comfort.

Satisfied Needs

The fulfillment of a consumer's requirements or desires through the consumption of products or services.

Communicate

The process of conveying information, feelings, or ideas from one person or group to another through various means.

Environmental Force

External factors that impact an organization’s operations, including social, economic, technological, environmental, and political conditions.