________ Research Delivers Numerical Data Such as Number of Users

question 42

Multiple Choice

________ research delivers numerical data such as number of users and purchases,their attitudes and knowledge,their exposure to ads and other market-related information.It also provides information on reactions to advertising and motivation to purchase.

• A)Secondary
• B)Quantitative
• C)Qualitative
• D)Purchase intent analysis
• E)Consumer insight

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Definitions:

Operating Expenses

The costs associated with the day-to-day activities of a business, excluding costs directly tied to the production of goods or services, such as rent, utilities, and salaries.

Merchandising Company

A business that purchases finished goods for resale in order to earn a profit, without transforming these goods.

Wholesale Parts Company

A business entity that specializes in purchasing and selling automotive, machinery, or electronic parts in large quantities at lower prices, primarily to retailers or repair shops rather than end consumers.

Candy Store

A retail establishment specializing in the sale of candies, chocolates, and often other sorts of confections and sweets.