Which Continuity Strategy Is the Most Severe Type of Continuity

question 8

Multiple Choice

Which continuity strategy is the most severe type of continuity adjustment,and is characterised by alternating periods of intense advertising activity and periods of no advertising (hiatus) ?

• A)Pulsing
• B)Flighting
• C)Continuous
• D)Even
• E)Steady

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Definitions:

Accounts Payable

Liabilities of a company or organization representing money owed to suppliers or creditors for goods and services received.

Dividends Paid

The portion of a company's earnings that is distributed to shareholders, typically in the form of cash payments or additional stock.

Net New Investments

This refers to the total amount of money invested in new asset purchases minus any sales of assets over a specific period, reflecting a company's growth investment activities.

Cash Flow From Investing

Cash flow from investing activities is a section of a company's cash flow statement that shows the inflow and outflow of cash resulting from investment activities, such as purchases or sales of physical assets or investments in securities.